With the upcoming relaunch, HELLA Aglaia aims to provide its website visitors with a clearly structured, entertaining and easy-to-use online information and contact platform.
“It’s not just about rejuvenating our online presence toward a more modern and user-friendly experience but also about placing a clear focus on our brand claim Driving Software Innovation,” explains Antje Geyer, Head of Marketing & Communications. “We strive for more safety and comfort in mobility. With the joint expertise of a powerful team and the development of reliable solutions, we deliver a strong brand promise to our partners, customers and all interested parties who want to shape future mobility with us”.
Optimized user guidance and company insights
The new website was designed with the user in mind. With the easy-to-use and intuitive navigation, it will take just a few clicks to reach the desired destination. The main navigation focuses on what HELLA Aglaia is all about: innovative software solutions and products and a clear mission statement. Soon, a tidy page design will increase usability, as will the responsive web design to help ensure optimal presentation on all devices. Target-group-specific content and points of contact create added value. The website relaunch will also include a new corporate imagery, animations and videos, which will give customers, partners, interested parties and applicants an authentic insight into the corporate environment, and help position HELLA Aglaia as an attractive employer.
Creating a proficient and informative brand experience
“Areas of rapidly growing importance, safety, driving comfort and information networking heavily rely on software. HELLA Aglaia has recognized these important growth factors early on and has been aligning its activities in the field of series-proven software development and integration accordingly for more than 20 years,” says Antje Geyer. “With the new website, we want to provide both an informative and entertaining experience of the HELLA Aglaia brand and establish the online presence as a central, digital interaction medium. The new website is to reflect what we do, why we do it and who we are”.